Choosing the right tool
What does your organization need?
Figuring out what your organization needs can be daunting. From screen capture tools to digital adoption platforms, there is no shortage of amazing training solutions to choose from.
Let’s try and work through the challenges you are solving for...together.
Product/Development
Training/Support
What’s their primary need?
- To guide users, emphasize features, and increase product adoption from within one specific application.
What’s their primary need?
- To train, educate, and prepare users on how to complete specific tasks or workflows within one or many different applications.
Benefits they are looking for in a tool
- Guide users through your product interface via in-app walkthroughs.
- Use tooltips to explain icons, functions, etc.
- In-app notifications for new/updated features.
- Easy identification of paid features.
- Highly customizable (CSS, Javascript, Jquery,)
- In-depth analytics on the overall tool.
- Privacy settings to keep training material secure.
- Custom branding to make the tool look native.
What’s their primary need?
- Fast, intuitive, out of the box functionality.
- No intensive setup or coding needed, just knowledge of your application.
- Creates simple instructional guides that are linear and task-based.
- Content is easy to edit/revise as you release updates of your own.
- Plenty of exporting and output capabilities.
- Interactivity to support positive learning behavior.
- Integrates with the other tools your already using.
- Content specific engagement analytics.
- Team collaboration.
- Easy to share with learners.
Summary
- Product-focused team that loves code.
- Can probably hack into the matrix.
- Looking for a highly customizable and developer friendly tool that’s built into your application.
- Wants to create in-app guides to support product adoption, showcase updates, and highlight upsells.
Summary
- Educators, content creators, and implementors who wear 100 other hats.
- Probably can’t hack into the matrix, but they know how to use your product better than almost any other team.
- Looking for a quick and easy to use tool that let’s them control content creation and sharing.
- Wants to churn out how-to libraries that address all your support FAQ’s and then some so they can save more time with each user.
What are your options?
Picking the right tool is a choice only you can make. Here’s a look at how we position ourselves in comparison to the overal market.
Screen Capture Tools

Digital Adoption Platforms
Price range
Starting around $10-$20 per user per month
Price range
Starting around $1,000-$4,000+ per month
Can include features like
- Browser extension
- Screen capture
- The ability to highlight actions automatically
- Static article outputs
Includes features like
- Browser extension
- Screen capture
- 6 Interactive learning modes
- Voice over audio
- Masking
- Libraries
- Learner analytics
- And more
Can include features like
- In-app training
- Conditional logic
- User insights & analytics
- Hard coded product tool tips
Value
- Faster than taking manual screenshots
- No extra editing to add action highlights
- Time saved for the creator
Value
- Faster than taking manual screenshots
- No extra editing to add action highlights
- Time saved for the creator
- Output is interactive and prompts learner behavior
- Learners love taking tutorials in a safe “demo” environment and not in a live application.
- Interactive modes let learners choose how they want to experience a tutorial.
- Integrates with 60+ other apps
- Can create libraries of tutorials that you can share or embed anywhere.
Value
- Powerful workflow builder
- Designed for advanced product usage
- Guidance built in your technology
Why users switch to iorad
- These tools tend to focus more on time saved for the creator and less on benefits for the learner.
- Little to no support for interactive learning with static screenshots that don’t drive learning behavior.
- Usually requires significant technical resources to implement and maintain.
- Heavily focused on the product and not the user.
- Massive infrastructure commitment.
iorad vs
Screen Capture Tools