INTERACTIVE PRODUCT DEMOS

Give prospects a click-through demo of your product before the sales call — six engagement formats from one screen capture, deployable anywhere.

Turns Product Workflows Into Prospect Practice

iorad for Product Demos

Interactive product demo software lets prospects click through your product — step by step, with guided prompts — before they're in a live conversation with your sales team. The format matters: a prospect who practiced the workflow already knows what to ask. A prospect who only watched a video doesn't.

Capture any product workflow with iorad and it generates a guided, click-through demo prospects explore at their own pace. Six engagement formats generate from that same capture — guided walkthrough, narrated video, slideshow, scroll, quiz, and independent practice — so one workflow serves every stage of the funnel, from first touch to post-sale onboarding.

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A product workflow captured as an interactive iorad demo

Where Interactive Demos Fit the Sales Motion

A single captured product workflow generates assets for every stage of the funnel — from first touch to post-call follow-up.

Top of funnel: Interactive demo embedded on your product page. Prospects explore a core workflow before requesting a meeting.
Outbound: Watch mode video in cold email or LinkedIn. Shows the product in 60 seconds without asking prospects to click anything.
Pre-call warm-up: Try mode link sent before the discovery call. Prospect arrives having already practiced the workflow — with better questions ready.
Sales call follow-up: Slide or Scroll mode leave-behind. Champions share with internal stakeholders who weren't on the call.
POC / evaluation: Do mode independent practice. Prospect completes the workflow without guidance to confirm fit.
Post-sale onboarding: The same iorad tutorial reused as customer training. No rebuild — the demo becomes the tutorial.

Demos Deploy Anywhere Prospects and Customers Already Are

iorad demos publish anywhere prospects and customers already are — website, email, sales deck, enablement platform, or directly inside the product.

Website embed: place the interactive demo directly on your product page or landing page
Shareable link: send a demo link in outbound email, LinkedIn, or follow-up sequences
Seismic: publish demos into Seismic for sales team access inside their workflow
Highspot: surface demos in Highspot alongside deal content and pitch materials
In-product guidance: embed iorad inside the live product as a contextual walkthrough

Six Engagement Modes Generated From 1 Capture

Prospects who click through your product before the sales call aren't just better informed; they're more qualified. iorad interactive demos create that pre-call experience: self-paced, multiple guided formats, deployable anywhere, and tracked so your sales team knows exactly which workflows a prospect explored before the conversation starts.

Try — Guided walkthrough. Top-of-funnel exploration and pre-call warm-up.

Watch — Narrated video. Async outbound, LinkedIn, email.

Slide — Slideshow. Leave-behinds and async follow-up.

Scroll — Step reference. Self-directed research.

Quiz — Knowledge check. Late-stage POC or new user onboarding.

Do — In-app practice. Advanced buyer evaluation and post-sale onboarding.

How is an interactive product demo different from a product walkthrough video?

A video is passive — prospects watch someone use the product. An interactive demo requires prospects to click through the workflow themselves, with guided prompts at each step. The active engagement produces stronger recall and signals qualification intent: a prospect who completed a core workflow is more engaged than one who watched a 2-minute overview.

Do I need engineering to build iorad product demos?

No. A sales agent or product marketer captures any product workflow by clicking through it while narrating. iorad creates the demo — step text, voiceover, and branding — automatically. No dev work, no sandbox to maintain.

Can the same iorad demo be used for both prospects and new customers?

Yes. An interactive demo and a customer onboarding tutorial are the same content structure. Many teams capture a product workflow once and use the same iorad tutorial as a pre-sales demo and a post-sale training asset — without rebuilding for each use case.

How do I track which workflows a prospect explored?

iorad's per-step analytics show completion, drop-off, and time-on-step for every demo. You can see exactly which tutorial a prospect opened, how far they got, and where they stopped — before the sales call starts.

The difference between a prospect who watched a demo and one who practiced it shows up in the sales conversation — in the questions they ask, in how ready they are to move forward. iorad turns any product workflow into that practice experience.